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IMS Mobile in LatAm Study

IMS & comScore | January 2015

In association with comScore –global leader in measuring the digital world– we released a study that measures the behavior of mobile users in the region and their relationship with major apps in Latin America.

Key findings

Online Latin Americans
own or use a mobile device on a regular basis, and nearly all (99%) have apps downloaded on their devices.

22% of mobile users
spend 20 hours or more each week using internet through their smartphones.

Mobile users in Latin America have downloaded an average of
18 apps on their Smartphones, and 19 apps on their Tablets.

+60% of the mobile users
of specific apps such as Twitter, LinkedIn, Spotify, and Waze consider these apps as very important in day-to-day life.

IMS & comScore Study

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About IMS

IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television Networks, is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Twitch, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo, Yahoo and Waze have partnered exclusively with IMS to strengthen their presence in Latin America. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Peru, Ecuador, Guatemala, Costa Rica and Uruguay.

For more information please visit: www.imscorporate.com or follow @IMSCorp