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IMS Mobile in LatAm Study

Second Edition

IMS & comScore | September 2016

In association with comScore –global leader in measuring the digital world– we release the second edition of the study that analyzes the behavior of mobile users and their relationship with major apps in Latin America.

Key findings

9/10 users connected to Internet in Latin America have a Smartphone.

Mobile users in LatAm spend
37.6 hours per week connected vs.7.6 hours on TV.

In the Millennials segment, the gap is even wider, with 39.8 hours on mobile and 6.6 hours on TV.

Study confirms that IMS has 76% potential reach of mobile users, becoming the third largest digital player in the region after Google and Facebook.

IMS & comScore Study

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About IMS

IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television Networks, is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Twitch, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo, Yahoo and Waze have partnered exclusively with IMS to strengthen their presence in Latin America. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Peru, Ecuador, Guatemala, Costa Rica and Uruguay.

For more information please visit: www.imscorporate.com or follow @IMSCorp