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IMS Video in LatAm Study

IMS & comScore | January 2015

According to comScore –global leading company providing analytics for the digital world– 85% of Internet users in Latin America watch online videos. We present the first joint report in the region, which measures the behavior of video viewers across all platforms and devices currently used in Latin America.

Key findings

IMS –through the platforms offered by all its commercial partners– has the potential to reach +70 million of viewers of digital video in Latin America, according to data from comScore Video Metrix


In Latin America, there are more people watching Video On Demand than Open TV (81% vs 70%)

Latin Americans spend a total of 13,2 hours per week watching digital video each week

Smartphones are the main devices used to watch digital video content.

Premium Video Content is the preferred and most watched type of content in Latin America.

IMS & comScore Study

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About IMS

IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television Networks, is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Apple, Crackle, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have partnered exclusively with IMS to strengthen their presence in Latin America. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Peru, Ecuador, Guatemala, Costa Rica and Uruguay.


For more information please visit: www.imscorporate.com or follow @IMSCorp