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IMS Mobile in LatAm Study

IMS & comScore | January 2015

In association with comScore –global leader in measuring the digital world– we released a study that measures the behavior of mobile users in the region and their relationship with major apps in Latin America.

Key findings

Online Latin Americans
own or use a mobile device on a regular basis, and nearly all (99%) have apps downloaded on their devices.

22% of mobile users
spend 20 hours or more each week using internet through their smartphones.

Mobile users in Latin America have downloaded an average of
18 apps on their Smartphones, and 19 apps on their Tablets.

+60% of the mobile users
of specific apps such as Twitter, LinkedIn, Spotify, and Waze consider these apps as very important in day-to-day life.

IMS & comScore Study

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About IMS

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Entertainment company, is a leading company on the digital advertising industry, who partners with fast-moving businesses who are interested to expand operations in the LatAm area.

IMS helps brands to reach new levels of attraction and grow in the region through its exclusive ecosystem of business alliances, creative solutions, content solutions, and media investment & administration services. Leading brands such as Twitch, EA, Foursquare, LinkedIn, Spotify, Twitter, Yahoo, Snapchat, Vevo and Waze have worked exclusively with IMS to strengthen their presence in LatAm.

IMS is headquartered in Miami, and also has business operations in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador and Uruguay.

For more information please visit: or follow @IMSCorp