IMS Mobile in LatAm Study

Second Edition

IMS & comScore | September 2016

In association with comScore –global leader in measuring the digital world– we release the second edition of the study that analyzes the behavior of mobile users and their relationship with major apps in Latin America.

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Key findings

9/10 users connected to Internet in Latin America have a Smartphone.

Mobile users in LatAm spend
37.6 hours per week connected vs.7.6 hours on TV.

In the Millennials segment, the gap is even wider, with 39.8 hours on mobile and 6.6 hours on TV.

Study confirms that IMS has 76% potential reach of mobile users, becoming the third largest digital player in the region after Google and Facebook.

IMS & comScore Study

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About IMS

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Entertainment company, is a leading company on the digital advertising industry, who partners with fast-moving businesses who are interested to expand operations in the LatAm area.

IMS helps brands to reach new levels of attraction and grow in the region through its exclusive ecosystem of business alliances, creative solutions, content solutions, and media investment & administration services. Leading brands such as Twitch, EA, Foursquare, LinkedIn, Spotify, Twitter, Yahoo, Snapchat, Vevo and Waze have worked exclusively with IMS to strengthen their presence in LatAm.

IMS is headquartered in Miami, and also has business operations in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador and Uruguay.

For more information please visit: www.imscorporate.com or follow @IMSCorp

About
comScore

comScore (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement.