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IMS Video in LatAm Study

IMS & comScore | January 2015

According to comScore –global leading company providing analytics for the digital world– 85% of Internet users in Latin America watch online videos. We present the first joint report in the region, which measures the behavior of video viewers across all platforms and devices currently used in Latin America.

Key findings

IMS –through the platforms offered by all its commercial partners– has the potential to reach +70 million of viewers of digital video in Latin America, according to data from comScore Video Metrix

In Latin America, there are more people watching Video On Demand than Open TV (81% vs 70%)

Latin Americans spend a total of 13,2 hours per week watching digital video each week

Smartphones are the main devices used to watch digital video content.

Premium Video Content is the preferred and most watched type of content in Latin America.

IMS & comScore Study

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About IMS

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Entertainment company, is a leading company on the digital advertising industry, who partners with fast-moving businesses who are interested to expand operations in the LatAm area.

IMS helps brands to reach new levels of attraction and grow in the region through its exclusive ecosystem of business alliances, creative solutions, content solutions, and media investment & administration services. Leading brands such as Twitch, EA, Foursquare, LinkedIn, Spotify, Twitter, Yahoo, Snapchat, Vevo and Waze have worked exclusively with IMS to strengthen their presence in LatAm.

IMS is headquartered in Miami, and also has business operations in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador and Uruguay.

For more information please visit: www.imscorporate.com or follow @IMSCorp